The Cooler Bag You've Been Searching For
What our customers are saying
Kept fish frozen for the trip home to California from Mexico. Easy to pack and stays closed. Very happy with this soft cooler bag.
— Mike L.
We were a little skeptical about how this bag works, but it not only kept ice solid for hours in the sun, the hot water we used to initially shape the bag was still steaming when we emptied it a few hours later. Would definitely recommend.
— Jennifer L.
The BoatBag holds the cold like a hard sided cooler. Only it is a whole lot lighter and a lot softer. You can actually carry by yourself without struggling.
— Greg C.
Discover Our Cooler Bags
Ready to take on your next adventure!
BoatBag™ Series
Our best selling marine cooler bags feature a military-grade tarpaulin shell, ultra-tough anti-skid bottoms, corrosion resistant YKK® zippers, G8TRSkin™ liners, fusion welded liner seams, and padded carry handles.
Go BoatingVoyager™ Series
Our original soft sided cooler bags feature tear resistant canvas shells, unbreakable YKK® Zippers, G8TRSkin™ liners, fusion welded liner seams, and padded carry handles.
Go Exploring
Outdoorsmen Series
Equally at home in the woods or styling on the back of an ATV, the Outdoorsmen Series features an upgraded water resistant Real Tree Xtra® canvas shell, G8TRSkin™ liners, fusion welded liner seams, and padded carry handles.
Go Hunting
Outlast
Made with the highest quality materials & components and hand crafted with the utmost attention to detail. Each cooler bag draws on our roots, both at home and in the outdoors, with a unique balance to keep you on the go.
Outlive
For 20 years we have been directly employing dozens of American workers, and indirectly supporting tens of thousands more through our American supplier and distributor partners. Learn More about who we are and what we stand for.
outperform
We go all out to deliver the highest quality cooler bags with the best possible prices. We achieve this by subscribing to the adage that the "highest quality is the lowest cost". We continually focus on the big picture: Quality products cost us less.
You Break It...We Fix It...
Here at NorChill we understand that life is hectic, sometimes stressful, and there is never enough free time. The last thing you need is a cooler bag adding to life’s displeasures. That’s why we’ve created the "You Break It… We Fix It…" Warranty.
WARRANTY FAQS