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hunt, ride, chill...
Go Huntingthe outdoorsmen series is equally at home in the woods or styling in your ride
tough yet elegant
Premium Quality
Made with the highest quality materials & components and hand crafted with the utmost attention to detail. Each cooler bag draws on our roots, both at home and in the outdoors, with a unique balance to keep you on the go.
We are NorChill
For 20 years we have been directly employing dozens of American workers, and indirectly supporting tens of thousands more through our American supplier and distributor partners. Learn More about who we are and what we stand for.
unbeatable value
We go all out to deliver the highest quality cooler bags with the best possible prices. We achieve this by subscribing to the adage that the "highest quality is the lowest cost". We continually focus on the big picture: Quality products cost us less.
Designed to outlast, outlive, outperform
You Break It...We Fix It...
Here at NorChill we understand that life is hectic, sometimes stressful, and there is never enough free time. The last thing you need is a cooler bag adding to life’s displeasures. That’s why we’ve created the "You Break It… We Fix It…" Warranty.
WARRANTY FAQSwe have a Series that fits your lifestyle
Voyager™ Series
Our original soft sided cooler bags feature tear resistant canvas shells, unbreakable YKK® Zippers, G8TRSkin™ liners, fusion welded liner seams, and padded carry handles.
Go ExploringBoatBag™ Series
Our best selling marine cooler bags feature a military-grade tarpaulin shell, ultra-tough anti-skid bottoms, corrosion resistant YKK® zippers, G8TRSkin™ liners, fusion welded liner seams, and padded carry handles.
Go Boating
Outdoorsmen Series
Equally at home in the woods or styling on the back of an ATV, the Outdoorsmen Series features an upgraded water resistant Real Tree Xtra® canvas shell, G8TRSkin™ liners, fusion welded liner seams, and padded carry handles.
Go HuntingAir-Series™
Designed to carry drinks and snacks for a day on the go, the Air-Series™ features a slick vinyl coated shell, G8TRSkin™ liners, fusion welded liner seams, and a dry-bag style roll down top.
Go Free
FishBags™ and BaitBags™
Our BoatBag marine cooler bags not only make excellent general purpose food and drink coolers, but they are equally suited for use as a fish bag or bait cooler. Check our reviews, we're not exagerating.
Go FishingDrinkware
From stainless steel double insulted tumblers, to silicon tumbler skins, to colored lids, we've got a large selection of accessories to make your drinkware uniquely you.
Go Drinking
born in our lab
honed in the real world
equipped for life
Testimonials
Kept fish frozen for the trip home to California from Mexico. Easy to pack and stays closed. Very happy with this product.
— Randy D.
We were a little skeptical about how this bag works but it not only kept ice solid for hours in the sun, the hot water we used to initially shape the bag was still steaming when we emptied it a few hours later. Would definitely recommend.
— Nancy O.
The BoatBag holds the cold like a hard sided Yeti. Only it is a whole lot lighter and a lot softer banging into your legs.
— Tom L.