Norchil Soft Coolers and the evolution of coolers

Norchil Soft Coolers and the evolution of coolers

February 26, 2020

Although soda companies like Coke, Pepsi, and 7Up were making ice chests for retail stores in the late 20s, Richard C. Laramy of Joliet, Illinois. is perhaps the unsung hero of the personal coolers. In 1951 he filed an application with the U.S. patent office for the first personal ice chest

Then 3 years later, another advancement (some say a step backward ) happened in the cooler industry when styrofoam coolers first came out in 1953. Like Laramy's more solid coolers, the styrofoam coolers, first, were considerably lighter and cheaper than metal ice chests.

Suddenly, everyone was onto the portable cooler bandwagon and advertisers got into the picture as well.

Many companies, produced cheap styrofoam portable cooler who's cost was subsidized by the advertising company. Suddenly beer companies, soda companies, or even individual stores were selling styrofoam coolers, and although they rarely lasted more than one or two outings, they were a cheap alternative to buying the more solid, full-size coolers that people used at work.

Travel Cooler Bags

Things pretty much stayed the same for many years. If you wanted a cheap portable ice chest, you bought a cheap styrofoam model for maybe $2, fill it with ice and drinks and away to the beach you went. If you wanted a semi-permanent model, then you bought a hard cooler, much heavier, and made out of insulated plastic.

There's no indication of who, but around 2014, a game-changer came into the cooling business in the form of a soft cooler such as what Norchill makes, using tarpaulin.

Suddenly an insulated cooler could be made that were very lightweight, shaped into backpacks, made into small, lunch box for-one sizes, and that pack and fold into a minimal impact device. They were true travel cooler.

In addition, using treated material instead of hard plastic solved another problem, as anyone who has owned a hard-cooler can attest to, that it's quite easy to grow mold or mildew in a hard=cooler, and thousands of them have been thrown away because all the water was not drained out and the plastic surface filled with mildew.

A soft cooler also called a cooler bag, doesn't have those limitations. A portable ice chest that is soft, is first of all lightweight. Even small children can carry them.

Second of all, they are lightweight. A typical hard-cooler, not counting the weight of ice, food and drinks, weighs nearly 20 lbs. A single bag of ice weighs 10 lbs or more, so by the time you fill it up, we're talking 50 or 60 lbs. And despite the fact that many of them come with wheels, there are plenty of times when it takes two grown men to haul it.

A soft sided cooler, even the largest 48-can bag, wll weigh under two pounds, and packed with ice packs, we're talking another two pounds. So you can cut maybe 40 pounds out of your load, simply by using a soft sided cooler.

Another advantage is in the manufacturing process itself. It's relatively easy to sew together a lunch cooler bag, a larger, beach cooler bag, a boat cooler, a golf cooler bag, a hunting camo cooler, a backpack insulated cooler or anything that customers need, all in the same factory. However, just imagine the cost of producing a portable ice chest made of hard plastic in 20 different varieties.

Another thing is the cost. A hard-cooler may cost anywhere from $25 to $350, while even the largest travel coolers made out of tarpaulin, will cost a fraction of that amount.

One question people buying coolers have to ask is what are they used for. If you are going out hunting in the woods and will be there three to five days, chances are you will need a hard-cooler. With enough ice, you can keep drinks cold and food at a reasonable temperature for up to a week.

However, customers who buy Norchill insulated coolers are more, on the go. They buy a marine cooler to go out on a boat for three hours. They want their drinks cold and their food staying dry, but they want their marine cooler to remain discrete and not take over most of the boat. And a boat cooler shouldn't cost an arm and a leg.

Children want a lunch cooler bag that is small and fits under their desks. Play golf in the hot sun and need cold drinks? A golf bag may already weigh 40 lbs. You need a golf cooler bag that fits discretely into your golf cart.

Hunters want something small and discrete, which is why they choose our camo cooler, And even if they want something larger such as our RealTree cooler, which in the larger RealTree cooler configuration, holds up to 48 cans of water and soda, they want it camouflaged.

Norchill makes 9 models of an insulated bag, so when you think where can I get the best travel cooler, beach cooler bag or insulated bag for hiking, camping, biking or just relaxing by the pool, think Norchill.

Not only does Norchill produce the best small cooler as well as large coolers on the market, but whether your need is for the best small cooler you can buy on anyplace, or you need a larger, group bag, Norchill backs you up.

How? By Offering the best warranty anyplace within the sporting goods industry. Norchill calls it, "You Break it, We fix it!" For two years from the date you buy your Norchill if anything goes wrong, and we literally mean anything, Norcross will either fix it or buy you a new one.

You do need to fill out the warranty card and keep your receipt to show you are the original owner, but you will have zero out of cost expenses under the warranty program.

In addition, Norchill offers a unique trade-up program. Send in any type of portable insulated bag, even that 20-year-old Budweiser thing your dog uses for a chew toe and if you are a first time customer to Norchill, they'll give you a 25 percent discount.

Norchill wants you to see the great benefit of their insulated bags and will go quite a way to obtain your business. If your an outdoorsman using old fashioned hard ice chests, check out the many cooler bag models Norchill offers.